Companies pay amazing amounts of money to get answers from consultants with overdeveloped confidence in their own intuition. Managers rely on focus groups—a dozen people riffing on something they know little about—to set strategies. And yet, companies won’t experiment to find evidence of the right way forward. Quote from Dan Ariely’s column in the Harvard Business Review, [...]
Tagged as:
behavioural economics,
design,
design thinking,
experiments,
future,
management,
mindsets,
organizations,
pragmatism
It’s now one month-minus-a-day since I launched the LDNbeta dingy into its big, open, blue ocean. After pushing it a little this-way-and-that to see how the creative winds and currents move — I have a pretty good idea of what it is and what can be done with it. Ironically, those currents don’t seem to flow London’s [...]
Tagged as:
blogging,
experiments,
ldnbeta,
open conceptual,
projects,
rapid prototypting
