I’m guessing this must seem pretty weird to a lot of people: I just love making up mottos, lists of “core values,” etc. I’ve done it since I was a kid. I can’t friggin help it. I used to do logos a lot too but as I got older I’ve tended to grow more at home in [...]
branding
Check out this cool, minimalist McDonald’s spinoff in Tokyo: Quarter Pounder. From pictures and video on their website, it looks like they’ve conceived it like a nightclub — “big secret” — with suit-wearing ‘security guards’ and hostesses manning the door for the launch. You can’t accuse McDonald’s of not trying like mad to remake themselves. I’m totally [...]
