apathy

Voting is Contagious

by Brian on 07-05-2010

in canada,civics,london,media

The gist of Connected, the excellent book about the power of social networks, is that the most important factor in whether a person will do something — e.g. donate to charity, gain weight, steal a car, or simply smile — is whether the people around them are doing it too. It isn’t true of everything, [...]