I’m not joking: when I was a kid I went through a phase of wanting to grow up to be someone who wrote “famous quotes.” From time to time I’d think of something that sounded profound and I’d think, “that isn’t so hard!”
But then I wondered, “So now… how does this clever quote become famous?”
I soon realized that famous quotes are famous thanks to the person or the work they came from, not simply on their own merits. There’s no committee accepting proposals for “ideas for a good quote.” So I let go of the dream — though I wasn’t the least bit discouraged. Learning the truth and moving on was more gratifying than clutching a few random, pseudo-profound utterances.
My entire life’s narrative is pretty much like that: a few spontaneous thoughts will build me up with high hopes, then after recognizing how absolutely delusional those ideas are, I’ll work them out into a more realistic platform for further growth. All of the divergent, harebrained ideas become material to analyze and practice being critical on, and once all that’s straightened out there are suddenly new opportunities for open-ended experiments, and the cycle keeps going around and around.
A few years ago I even stumbled on a quote to describe this whole process, from Three Philosophical Poets by George Santayana:
The outer life is for the sake of the inner; discipline is for the sake of freedom, and conquest is for the sake of self-possession.
It probably isn’t something that works for everyone, but it became my motto for a few very pivotal years, marking the moment I stopped inquiring about things separately — finding my bearings, basically — and started reading more systematically, towards long-term goals.
Now I’m due for another change.
The phase of self-disciplined reading and rumination has run its course. Now that the objectives of that phase have been met there’s nothing to provide structure for ongoing discipline, and I seem to be casting around somewhat arbitrarily, trying to find possible uses for my ideas.
The process has become divergent again. I’ve got all of these ideas, but my ability to communicate them persuasively isn’t up to the task. All of my practice and thinking about writing has been focused on precision and clarity — though since I’ve been blogging I’ve worked hard at being more relevant and meaningful as well (losing a bit of precision by doing so) and I’ve always followed and absorbed the main conversations around business and marketing, but since I got deeper into philosophy I lost the habit of thinking with persuasion or “stickiness” foremost in mind. I want to get that back.
For the sake of being consistent with the big strategic shifts I’ve made in the past, this calls for a new motto to mark another turn towards discipline.
But here’s the thing: if I’m supposed to be learning to think about writing more persuasively — i.e. constantly trying to develop better turns-of-phrase to capture and express ideas — then I probably shouldn’t settle on a single quote. Instead, I should aim to improve on today’s motto with a better one tomorrow, and so on…
So my new favourite phrase hasn’t been written yet. Instead of something already written, it’ll always be something I’m working on.*
* See “good artists borrow, great artists steal.”**
** See “fake it until you make it.”

{ 1 comment }
T. S. Eliot wrote in “Philip Massinger”:
“Immature poets imitate; mature poets steal; bad poets deface what they take, and good poets make it into something better, or at least something different. The good poet welds his theft into a whole of feeling which is unique, utterly different from that from which it was torn; the bad poet throws it into something which has no cohesion. A good poet will usually borrow from authors remote in time, or alien in language, or diverse in interest. Chapman borrowed from Seneca; Shakespeare and Webster from Montaigne.”
http://www.bartleby.com/200/sw11.html
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