Convergence of Social and Indie Media

03-11-2010

If you’re in London Ontario this Saturday afternoon come to the Central Library for the Indie Media Fair. I’ll be doing a workshop at 3 pm on the convergence of social and independent media.

I didn’t come up with the theme but it certainly resonates with me. I went to the fair last year and was sort of surprised by how analog-centric it was. Open House Arts Collective and From My Bottom Step were the only exceptions I know of remember [correction needed?].

It led me to write a rant about how we ought to be using the web to document the city’s culture and ultimately recognize the best of it:

There’s a false assumption that blogs [and any use of social media more generally] are these fleeting, in-the-moment things. That’s certainly how they are made, but in the process they also leave behind concise threads of enduring information…

Social media bridges between us better than anything else (hence calling it “media” — what mediates our experiences). It’s no replacement for meeting face-to-face, but before even getting to that there’s no better way to identify shared interests with people we may have assumed were completely different. It happens to me every week. It’s amazing to learn how much we have in common with so many different people.

Thomas Cermak at LondonFuse is one example of someone I stumbled upon through the web — and he’s the one who approached me about participating on Saturday. We’re of the same mind when it comes to the need to bring a broader mix of people together.

This is where I understand the idea for a workshop on “the convergence of social and independent media” came from. Just as I was surprised by how analog the Indie Media Fair was last year, the indie media milieu seems to be equally unsure of what to make of the Geek Dinner crowd. It seems odd to have this split — after all, both groups tend to be both social and independent.

I’m looking forward to the discussion. I’m not quite as preachy as I was when I ranted about it last year. I’m hoping to kickstart an actual dialog — and hopefully cultivate a little more convergence. It isn’t a big city; there are a lot of fascinating opportunities to complement each other’s efforts…

Are there any related ideas or issues you’d like us to address there?

The other scheduled workshops are:

• 1 pm » Kane X. Faucher — “scholartist” — how academic and artistic work can be made to contaminate and resonate to produce new media forms.

• 2 pm » Iconoclast on “intellectual self-defense”: combating propaganda in our society.

Tables to showcase your creative, independent work are only $5. Contact indie.media@lpl.london.on.ca or 519-661-5100 Ext. 4986.

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  • Hi Brian,

    This is great feedback. I'm sending this blog off to others.

    Thanks again for talking at the Indie Media Fair.

    Thomas
  • Thanks Ruby -- I looked through Kevin's pictures trying to see if I missed anyone but couldn't figure out for sure if this was you.

    Looks like there's a groundswell starting to form around the need to be more active in our mutual support. Savanah Sewell said it well in the last FUSEcast. Can't wait to see what happens (and add my 2¢ of course).

    One more correction of my post: in hindsight the tone was far too negative about the analog aspects of indie media (typical self-righteous blogger that I am). It wasn't so much that the fair was analog-centric that surprised me, but rather that there wasn't also more of a digital aspect to complement it.

    Conversely, someone like me can be criticized for being too digital-centric, I'd like to do more analog & in-person.
  • rubynadler
    Yup that's me, and you can see the LondonFuse main page in that picture too, awesome.

    There can definitely be a disconnect between indie media and the digital world but groups who were in attendance, like The Iconoclast (http://iconoclastmedia.net) also have websites where you can check out their zines online as well as other content. Most of the people selling their art and other products have etsy.com accounts, facebook groups, and/or their own websites, so the digital presence of their work might not be apparent at the fair but it exists. I'm not sure how the digital aspect could be emphasized better but it could be helpful to outline some ways people can take advantage of the digital side to better showcase their work.
  • rubynadler
    Hey Brian, just a correction with regards to last year's indie media fair, Thomas and I were at the fair last year promoting the beta version of LondonFuse. We were in a side room though so it's very likely that you missed us, it was great that everyone was put in the main corridor this year for that reason.
    There was some discussion last night about the need to have a more than annual indie media meet up, to promote collaboration and networking. We'll see how organizing that goes. :)
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