Framing is definitely something I'm up on. I've been pretty keen on behavioral economics, which could pretty well be called the science of framing effects. Fascinating stuff. I also liked George Lakoff's work on how language frames things — but it's uncomfortable to see how savvy political campaigns have become at it.

For my part, a lot of this interest & insight is coming from the years I worked in retail (after I had a university education, while I was figuring all this stuff out) seeing first-hand how the way we sold things literally made consumers stupider, which in turn made us stupider, and around it went in a vicious cycle.

You'd probably enjoy reading about (if you haven't already) the psychological concept of framing. The context that a question or principle is presented in can have a large effect on how it is perceived, even when it shouldn't.

For example, a 10% discount for using cash and a 10% fee for using a credit card are exactly the same thing. But intuitively, people see them differently, and would probably spend less money at a place with the latter setup. This is one area where being self-aware of our intuition, as you suggest, should lead us to look closer at a more logical approach, to allow for the best decision. There are other situations where the opposite would be true. (Like, even here, from the store's perspective, they do need to be aware of peoples' intuitions about fees vs. discounts to avoid scaring them off, even if they logically shouldn't be scared off by one vs. the other!)

Anyway, I'll stop rambling; this is a great post with lots to think about.