London’s Social Media Momentum

03-24-2009

This is kind of an barely coherent omnibus post full of points I’ve been meaning to make about social media here in London Ontario. I was kicked into doing this when I noticed I missed a couple of good posts on the subject from Titus Ferguson recently (now that I’ve figured out that Titus courteously doesn’t spam Twitter with blog post links I’m going to keep a closer eye on my London feeds). 

I didn’t catch this post on London’s mainstream media until I saw it via Bill’s shared items. Bill commented about the possibility of blog-to-print publishing and it occurred to me that printing some kind of compendium (annually?) is a great idea I’d never thought of before. It kind of reminded me of the compilations CDs featuring local bands I listened to in high school.

It doesn’t have to cost anything — that’s my naive understanding anyways — by using a print-on-demand service. Then again if one of the underlying aims of all this is to improve civic life in London then it might be better to engage with people and companies locally — not just give them the business but build connections and share awareness of emerging online opportunities…

My inclination is that we shouldn’t try over-organizing a community — but this might have more to do with my own bias against organizing or planning anything. I’m just the guy who thinks and writes about stuff, then thinks and writes about different stuff the next day…

Either way we need more focal points, “town squares,” common points of reference for framing future discussions — things to use for getting a sense of where everyone else stands. 

For example, A Channel and the London Free Press serve this purpose — though perhaps insufficiently… they at least provide references we can assume that most Londoners will be familiar with. (In a post last August I cited articles arguing “newspapers are the central banks of social currency.”) We can say, “Did you see such-and-such on the front page of the paper?” and we get a sense of the person we’re dealing with based on their opinions.

With blogging and social media, references are even more real and important: they’re literally coded as links (or ought to be). 

Of course linking to each other is a start.  E.g. What did you think of Phronk’s ironic attempt to sell out without actually selling out?… Have you noticed Greg Fowler has been blogging like a demon possessed lately? I’m glad he stepped to Jim Chapman’s ill-thought remarks (wasn’t it PluggedIn Nick who brought it up on Twitter that day?)… What do you think of Kevin Van Lierop’s PhotoWalk idea?… I like James Shelley’s posts at From My Bottom Step too…. Did anyone else notice there’s, like, a whole UWO class that started blogs in January? What do you think of that/those? I found them through Elizabeth (whose blog I don’t read because the RSS feed is only titles!) after she left a comment on Dan Brown’s blog… Are you going to the next MeetUp? (I am)… Are you going to PodCamp London? etc…

As it grows it’ll become (even more) impossible to keep track of everybody. More groups will develop, with a lot of overlaps, and more than a few interlopers. Even then (or especially then) we’ll need a few high profile things (like PodCamp, like the mainstream outlets) that everyone knows about so London’s social media community has a sense of coherence and integrity.

The thing with London, as Titus pointed out, is that it’s small enough to have the feel of a small town. We can all do different things but we’re never very far apart. You can meet up with anyone on short notice for a coffee or a beer. 

Geographically we’re not far apart, culturally we’re not far apart, but “hypertextually” it feels like we’re still too far apart.

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More From the Archives:

  • Brian, how can I change it so my RSS feeds are not only titles?
    Thanks!
  • Thanks Shari, I know what you mean about "imagination working overtime" about possibilities... Looks like you're putting your energy into something good.
  • Thank you - I really enjoyed reading your blog. I am new to social media, but used to be a Business Systems' Analyst/Software designer/ Cobal programmer in the early 80's. Have since explored other aspects of my career. Now I would like to bring it all together and I am very excited about what social media can do. My imagination has been working overtime lately thinking of the possibilities.
    See ya around town;)
  • Randy, ya, I'd say blogging is slightly easier than conventional publishing... I'm fairly undecided about blogging in print too. But that being said...

    Bill, I'll certainly be cheering you on if you give it a shot.

    Until that time though, my feeling is there has to be a bigger base to draw content from (then again the newspaper might be the best way to grow the base by reaching more people, as you pointed out). I don't really know. As I wrote a while back:

    as long as there’s paper and ink for printing, there will always be people motivated to run grassroots-type publications, hustling up advertisers and scratching content together for community newsletters and the like. Success here has as much to do with tenacity and connectedness of their [founders] as anything else.


    In other words if you've got the will you can make it work. Obviously you've got generous amounts of tenacity and sociability to put together PodCamp London -- so I'm in no position to doubt your ability to pull anything off!

    Props for all the organizing btw. The MeetUp was great for getting my reclusive ass more locally involved. I'm definitely looking forward to more.
  • Oh and I completely missed half my point!

    The reason I'm fascinated with print stuff is because there is a lot of reach and people find something that is delivered in that form to hold far more credibility!
  • I had the idea about making a newspaper from the Spark Podcast! It's doable. It would be the same model that Londoner in the Wednesday Free Press is.

    And over the past few months I've really been encouraged to push more connecting events out there. When the meetup thing started it was honestly because I wanted to meet people and no one else was stepping up to the plate to do it. Same deal with PodCamp!

    Oh and watch out for a lot more VERY cool Social Media Events in London. From the meetings Titus and I have had surrounding pclo in the past few weeks there is going to be a lot of tangential things coming up! Some of them are the reason I've been so late commenting!
  • Randy
    I am new to the whole blogging thing. I find blogging is a lot easier than trying to get something published. I used to fancy myself a writer, now I know I am just some guy that writes and blogging makes it easy. Blogs in print? I don't know, I really don't have an opinion on that.
  • I was thinking of something like that too Kevin -- though my aim was to publish a book (or "print" a book sounds a little less self-aggrandizing) before I ever started blogging.

    I'm glad you mentioned having a document to refer back to; that's a point I want to consider a little more.
  • After my first year of blogging (Aug 05-06) I had all of my entries printed out in a book form (using lulu.com), at the time I am not sure why I did it, perhaps I wanted to try out he service, but now I understand how important this was.

    Because I removed all of my early content from the web (for various reasons) I still have that printed copy that I can go back to , to see what was important to me on a specific day, or more importantly, I can see how my online writing/presence has progressed over the years.
  • Wow, I've never had so many responses so fast. (You guys are putting me to shame for being a little absent from the local stuff lately.)

    Titus, I'm looking forward to seeing what comes out from behind the scenes at PodCamp.

    Kevin, thanks for providing a link to an article that contained the two links I just spent 5 minutes looking for. I thought it was different because the printing-on-backs-of-newspapers idea was new to me, but I should've clicked yours first (dammit!)

    Printcasting looks kind of gimmicky and weak from a bloggers' perspective ("Choose articles and a template, and you're a publisher!") I have doubts whether it'll fly but I think it's great as an example of a newspaper really starting to get outside the old box to try different business models.

    As for The Printed Blog, I really don't know. I think the way blogs are done now they won't transcribe onto print very well... Maybe if it's around long enough and enough bloggers really want to get into print (and so adapt their style and content accordingly) then it could evolve into something.

    I agree with Phronk that the idea of being printed is cool but I'd never read blogs in print. I have a hard enough time reading magazines and books now. Maybe I would if I was retired or stuck in an elevator or something, or on a train. But I'm so used to scrolling on a screen (and usually bookmarking and cut-and-pasting and mashing-up multi-tasking as I go along) if something is available online there's no way I'll read it in print. Though I'm sure, as you say, some people are still hooked on print (as I was 2 years ago).

    I expect, Greg, many people have enjoyed reading your printed copies but I don't know how many would have made the leap online (they probably hoped to find copies of your next printed article!) I'd be curious to know if you ever tried researching that.

    There's a medium-for-medium thing. I don't usually check a website when they mention it on TV or in the newspaper because once I turn on the computer I start seeing all the other options available and I end up reading emails and twittering and writing very long responses to people who commented on my blog and I forget all about the site I intended to go to.

    What I'm thinking of is not something we'd expect anyone to actually read but something symbolic -- a project, an accomplishment. Something that's like a joint effort -- and even if most people aren't putting an effort into it it's still something people identify with or aspire to (or even hate, which still accomplishes the same thing: making the community more, um, oriented around the same idea, involved in the same conversation -- love it or hate it).
  • Brian: I already do blog-to-print, in a limited fashion. I print out about 50-100 copies of an article that I think is deserving and leave copies here and there while I'm out and about. I don't know yet if it helps the traffic appreciably, but I thought it was worth a try.
  • I like that London's "online community" (or at least the part I've come across) is quite small at the moment. It's very cool to come across the same people all over the blogosphere/twittersphere/podcastsphere, like all the people you've linked to here.

    As it grows I'll miss that, but it'll also allow for more quality writing and ideas to come out, and perhaps gains some mainstream attention.

    P.S. I like the idea of my blog being printed. I'm not so sure I'm sold on the idea of reading other blogs in print form. It's cool for people still hooked on newspapers, but how many years will that last?
  • If you check out the archives for the CBC Spark podcast you can find an episode where they talk about taking blog postings and printing them up now and again. I cant remember the specifics, but they either printed them on the backs of existing news papers, or printed them directly after to save on costs.

    So I got "un-lazy" for a moment and decided to hunt down the link to the episode:

    http://www.cbc.ca/spark/2009/01/trend-turning-b...
  • Thanks for the amazing summary and bringing clarity to many of my points.
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