Check out this cool, minimalist McDonald’s spinoff in Tokyo: Quarter Pounder.
From pictures and video on their website, it looks like they’ve conceived it like a nightclub — “big secret” — with suit-wearing ‘security guards’ and hostesses manning the door for the launch. You can’t accuse McDonald’s of not trying like mad to remake themselves. I’m totally fascinated by it.
And just try to guess what’s on the menu.
via Core77
